Discounted books in Switzerland threaten Germany’s hallowed book culture, which has long maintained strict price controls. Here’s Elizabeth Ruge, head of the Berlin Verlag publishing house, taking the long view on building a back catalogue:
‘Three-quarters of our list will never make money, but it’s important to publish those books because we believe in them and because they create an atmosphere of quality,’ she said. ‘People then trust us when we say a book is good.’